Few developments in contemporary politics are more striking than the frequency with which the term "fascist" is used to describe specific actors and groups. This marks a qualitative shift in our political discourse. For decades, "fascist" was an epithet used to brand one's political opponents, regardless of political ideology or governing philosophy, but most often to attack a specific individual. With the rise of extremist parties and candidates in Europe, the U.S., and around the globe, however, even mainstream political commentators have begun using the term "fascism" to describe what they see as a dangerous movement that has revived and repackaged many of the strategies long thought to have been relegated to the margins of political rhetoric. This book defines and interprets the common persuasive devices that characterize fascist discourse to understand the nature of its enduring appeal, and which has resurfaced as one of the most pressing problems of our time. A definition of fascism that guides the contributors here draws from the work of Kenneth Burke: the sustained and systematic deployment of rhetorical devices aimed at promoting the cult of irrationality by identifying both the victimhood and the inborn dignity of a newly crystalized social group, sanctioned by tradition, whose rebirth requires the spiritualization of injustice and internal and external purification through redemptive violence. This definition has much in common with established understandings of fascism, but a rhetorical approach emphasizes less how fascism manifests itself in parties, platforms, regimes, movements, and organizations, but rather on the tendencies in language itself that make these manifestations possible. Introductory chapters focus on general theories of fascism drawn from 20th-century history and theory. The remaining chapters investigate specific historical figures and their relationship to contemporary rhetorics. As indicated by their titles, each chapter focuses on defining a specific rhetorical device that seems characteristic of fascist rhetoric. This book does not promise a comprehensive inquiry into all aspects of fascism. The topics were selected by the authors based on their own expertise and because they illuminate a specific rhetorical device. A reader, by the end, should have acquired many of the conceptual critical resources by which to identify familiar fascist strategies of persuasion and propaganda.